Pew Internet has reported that
48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year. The basic findings in a national phone survey that ended in December show:
thereby further demonstrating the viral potential for online video, whether it be a advertisement, or educational in nature. In any case videos are reaching people, and those companies who choose to enter, and use wisely, this form of communication will maintain a competitive advantage over those that do not.