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Blog

04.23.08

The value of Web 2.0

Here’s an interesting article regarding the quite natural reluctance of some to fully buy into the idea of Web 2.0.

Web 2.0 tools and services have yet to prove their resilience in the ever-changing tech marketplace and the full scope of their utility has yet to be explored.

At BlackOut, we utilize Web 2.0 technologies as one more component in our portfolio of services. Like any other technology we constantly evaluate its practicality, and when it suits our client’s business goals, we’ll use Web 2.0 to create a more effective campaign.