Just like your website design, your digital marketing and Search Engine Optimization (SEO) activities should be evaluated quarterly. Search engines find the websites with the most recent content as the most useful to web users. So, if you’re not updating your website through new copy, updated blog posts or regular news pieces, it’s sure to fall down in the search engine rankings.
Why does your website need SEO? While social media and other forms of advertising will drive people to your site, the majority of web traffic is driven by search engines such as Google, Bing, and Yahoo. For this reason, it’s important to dial in on improving your search engine optimization.
Since search marketing began in the mid-1990’s, search engines have been evolving and constantly refining their algorithms. So, tips and tricks that improved your SEO in the past could actually hurt your SEO today.
Search marketing will continue to be a challenge for those who want to remain competitive on the web which is why it’s important to consult with an expert in the field. Search engine algorithms will continue to evolve, and those with the knowledge and experience to improve their website’s SEO will benefit with higher rankings and increased visibility.
Interested in learning more about the ins and outs of SEO? Click here.