Archive for the ‘Design’ Category

BlackOut Design’s Latest Newsletter is Ready

Monday, December 14th, 2009

You can check out some selected highlights from the past few months:

It is Always Nice to See Innovation in Action

Tuesday, November 17th, 2009

At BlackOut we try to keep current on new web developments and there have been quite a few lately. One that I wanted to toss out there is Kapitall.

Although there is no shortage of investing tools out there I think between the mission of Kapitall and the revolutionary interface it is a project the deserves a mention. The goal of the project, in part, is to educate beginners on the world of investing and specifically on how to research an investment. It does a great job of sorting your portfolio data and pulling up information about a stock or mutual fund effortlessly. Right now the project is in a “beta” so you can really just monkey around with the interface and be dazzled by the workspace. My be is much link Mint we will be reading about an acquisition sooner rather than later.

Definitely a project worth watching.

Branding Package for Local Entreprenuers, Cognition Media

Friday, September 11th, 2009

After founding and building BlackOut Design into Northeastern Pennsylvania’s leading interactive agency, BlackOut President Jack Reager likes to support other local entreprenuers.

In conjunction with the Great Valley Technology Alliance Business Plan competition, BlackOut offers its logo design and branding services, free of charge, to competition winners. We help these upstart local companies develop a custom brand and logo that allows them to put their best foot forward as they enter the marketplace.

We developed a branding package for Cognition Media and its product, Minerva. The Cognition plan was prepared by University of Scranton students Joseph Casabona, Matthew Pfahl and Kristen Said and involves the design and development of a content management system specifically for high schools to manage their websites.

After a few design iterations, these are the logos we settled on with the Cognition team. It was a pleasure working with Cognition and we wish them continued success in the future.

Hexagon Project Postcards for the MAC Gallery

Wednesday, September 2nd, 2009

BlackOut continued its collaborative relationship with the Melberger Arts Center Gallery, designing postcards to promote the upcoming Hexagon Project exhibit at the gallery.

The Hexagon Project is part of Interdependece Day activities in Scranton. Interdependence Day aims to “acknowledge the inevitability and significance of interdependence in our time, and set out to build constructively and culturally a global civic society.”

Reflecting that theme, the Hexagon Project invites school students respond creatively to global issues and design unique hexagon art. More than 300 hexagons will be on display in the MAC exhibit.

Interdependence Day 2009 will be celebrated on Thursday, September 10, 2009. The Hexagon exhibit opens Friday,
September 4, 2009, and will remain on display through October.

Valley Distributing and Storage Co. design

Wednesday, August 26th, 2009

For over 50 years, Valley Distributing & Storage Company has been the premier provider of supply chain solutions in the Northeast; and when they needed a design firm to communicate that sterling reputation to an online audience, they turned to BlackOut.

We designed a new site that reflects the full range of Valley’s logistics services including warehousing, transportation and distribution. Valley needed a web presence that was innovative and elegant. See the results at the Valley Distributing & Storage Company site.

The Font Isn’t Always Right

Tuesday, August 11th, 2009

When designing, we tend to rely on fonts to assist in doing our job. Possibly one of the more important tools we can have is a good library of great fonts at our disposal, as well as an understanding of how these fonts will layout, their letter forms and spacing. Sometimes though you really like the font, but not every letter form works for you. No one ever said you had to use it as, that’s one of the reasons why Ai has a convert to outlines options

In this particular case the font was already designated by years of use with the client, and when asked to design an anniversary logo for them, I went straight to their logo font Eurostile (Bold Extended 2). When I laid out the tag line however I found some letters in the Eurostile alphabet fighting with the extended width and rounded corners indicative of this typeface.
Eurostile straight out of the box (more…)

BlackOut designs Scranton Orthopaedic Specialists ad

Friday, July 24th, 2009

Scranton Orthopaedic Specialists came to BlackOut Design recently for help introducing its newest staff member to the community with a newspaper advertisement.

Scranton Ortho AdBlackOut delivered a refined and distinctive ad that speaks to Scranton Ortho’s reputation for high quality, professional services.

The advertisement ran in newspapers throughout NEPA, announcing Dr. Michael Tracy’s arrival at Scranton Orthopaedic Specialists with a style that is unmistakable.

MetroAction Annual Report for 2009

Monday, June 15th, 2009

In conjuction with other marketing material developed for MetroAction, Blackout Design recently laid out the 2009 MetroAction Annual Report.  With provided content and imagesfrom MetroAction, Blackout helped create a sixteen page report that consisted of information on MetroAction’s recent history in assisting small businesses in the Northeast Pennsylvania region.  Detailing loans given, businesses assisted, and men and women of the region educated in better business practices, MetroAction’s Annual Report is a container for current and future business leaders to consider as a source of abundant information for becoming a larger and better business.  For more information about MetroAction and their annual report, click here.

New Gallery Updates for Powell Studio

Wednesday, May 27th, 2009

Not only do we create and develop websites for many of our clients, but we continue to monitor and update them on a regular basis.  One of these clients so happens to be Powell Studio, a local photography and oil-painting studio.  We recently updated the Wedding Gallery of Powell Studio website, which includes over two dozen photographs.  To view this gallery of Powell Studio and many of the other galleries that are available, visit the site at www.powellstudio.net

Postcards for the Melberger Arts Center

Tuesday, May 5th, 2009

BlackOut is proud to have formed a continuing relationship with one of Northeastern Pennsylvania’s most esteemed art galleries, the Melberger Arts Center (MAC).

BlackOut designs postcards to promote upcoming exhibits at the MAC Gallery. The newest exhibit is “Pennsylvania Seasons: Commonwealth Images and Poetry.”

The MAC Gallery, 123 Wyoming Avenue, Scranton, will feature “Pennsylvania Seasons” from May 8 through August 7. For more information or gallery hours, visit the gallery website or call 1-800-458-4710.