When designing, we tend to rely on fonts to assist in doing our job. Possibly one of the more important tools we can have is a good library of great fonts at our disposal, as well as an understanding of how these fonts will layout, their letter forms and spacing. Sometimes though you really like the font, but not every letter form works for you. No one ever said you had to use it as, that’s one of the reasons why Ai has a convert to outlines options

In this particular case the font was already designated by years of use with the client, and when asked to design an anniversary logo for them, I went straight to their logo font Eurostile (Bold Extended 2). When I laid out the tag line however I found some letters in the Eurostile alphabet fighting with the extended width and rounded corners indicative of this typeface.
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