Archive for the ‘Social Media’ Category

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Happy Social Media Day

Wednesday, June 30th, 2010

June 30th is now synonymous with the day to celebrate social media.  Yay!!  Media has certainly become social thanks to advancements in both technology and society.  Facebook, Twitter, and LinkedIn have all allowed us to connect and communicate with one another across the world.

BlackOut Design is grateful to have a day to celebrate and honor all social media which has enriched not only our company but also those with whom we work.

Rediscover Scranton has become a great source of pride when it comes to the advantages of social media usage.

Most recently, become a fan of the One Point Office Supplies Facebook page for an opportunity to win a $100 office supply gift certificate!

The possibilities have literally become endless.  So, thank you to all who participate in social media!  Happy day to all.  Now go and enjoy all the opportunities that social media has created for BlackOut and so many others.

Posted in Business, Social Media | No Comments »

JavaOne Conference

Saturday, June 27th, 2009

Every programmer who starts learning Java, starts in writing his first script, which is usually called “Hello World”. The earliest step for programmers and an essential procedure to survive in Java World is training and attending technical conferences. For the 14th consecutive year, the JavaOne conference took place at the Moscone Center in downtown San Francisco from June 2–5.

Nick Hanhan from Blackout attended four days of solid Java technical training. Thousands of attendees were happy to get latest information about Java’s World in the form of previews and beta releases. Many new products and prizes were handed out during the five-day Pavilion.

General Sessions included the latest information about Sun products and new mobile application from its partners. Hands-on labs gave the participants strong exposure to the coding of Java, netbeans and new JavaFX script. Nick liked Zembly a new kind of social application development environment. Zembly helps developers create online applications that can be integrated into Facebook and other online communities.
After writing his first Hello World script, Nick received Sun Certified Java Associate (SCJA) certification on June 23rd.

http://zembly.com

Posted in Social Media, Technology Enabled Marketing | No Comments »

Big Brother 2.0

Tuesday, February 17th, 2009

There has been a bit of controversy over how the 50-60million subscriber monster Facebook is treating their terms of service (TOS). There is some more detail here but as they point out on Mashable the gist is the following:

“The Consumerist has noticed a seemingly slight but very important (and disturbing) change in Facebook’s terms of service, regarding user-generated content.

In short, all of the content you’ve ever uploaded on Facebook can be used, modified or even sublicensed by Facebook in every possible way – even if you quit the service.”

I teach a class or two per semester at a local university on various technology/web topics in which I find myself in the same spot semester after semester. I assume my students are leary enough of technology, since they are in the 17 – 21 year old demographic, to not assume they are using their Facebook or Myspace accounts with anonymity. Semester after semester I see their eyes widen when I tell them how the magical internet actually ciruclates their latest Facebook status and that gallery of images from the party that their first employer really didn’t need to see all the details of without their permission. I like to think this little TOS blip might further impress upon them that indeed their digital soapbox is very public.

Posted in Business, Opinion, Social Media | No Comments »

eNexus showcases Hydro4GE

Tuesday, May 13th, 2008

BlackOut client Hydro4GE was recently featured in the April issue of the Great Valley Technology Alliance’s newsletter “eNexus.”

The article highlights the groundbreaking work being done by Hydro4GE in the software development arena, as well as the collaborative efforts between Hydro4GE developers and local institutions of higher education like the University of Scranton and Misericordia University.

You can read the April issue of “eNexus” here.

Posted in Social Media, Technology Enabled Marketing, Uncategorized | No Comments »

The value of Web 2.0

Wednesday, April 23rd, 2008

Here’s an interesting article regarding the quite natural reluctance of some to fully buy into the idea of Web 2.0.

Web 2.0 tools and services have yet to prove their resilience in the ever-changing tech marketplace and the full scope of their utility has yet to be explored.

At BlackOut, we utilize Web 2.0 technologies as one more component in our portfolio of services. Like any other technology we constantly evaluate its practicality, and when it suits our client’s business goals, we’ll use Web 2.0 to create a more effective campaign.

Posted in Business, Design, Social Media, Technology Enabled Marketing, Uncategorized | No Comments »

Online Video Traffic Doubled in 2007

Thursday, January 10th, 2008

Pew Internet has reported that

48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year. The basic findings in a national phone survey that ended in December show:

thereby further demonstrating the viral potential for online video, whether it be a advertisement, or educational in nature. In any case videos are reaching people, and those companies who choose to enter, and use wisely, this form of communication will maintain a competitive advantage over those that do not.

Posted in Business, Social Media, Technology Enabled Marketing | No Comments »

It’s Politics & Technology Season

Tuesday, January 8th, 2008

So I am going to be interested to see what type of traction Facebook picks up in the next quarter after their belly-flop onto prime time television via their sponsorship of the presidential debates. The various juries are still debating the degree of success, if any, that the interaction between Facebook users and the CNN news crew had in the past week. As an innocent bystander watching the evening I could only imagine how many times the question “What is Facebook?” echoed through middle America. I will give them one thing, they got their brand out there for sure, now the question becomes “How exactly can they capitalize on a bunch of confused middle-aged news watchers?” Time will tell, until then I am going to shine up my new Pownce profile because I am super cool (I actually think they sent a rater large number of invites out).

Posted in Business, Social Media, Technology Enabled Marketing | No Comments »

Data Portability: Where Sharing is Caring

Tuesday, January 8th, 2008

So what is Data Portability? Well here is the mission statement:

To put all existing technologies and initiatives in context to create a reference design for end-to-end Data Portability. To promote that design to the developer, vendor and end-user community.

Who is the involved? Only a few little web initiatives known as Google, Facebook, and Plaxo.

What does Data Portability meant to the market? That’s easy. Cross platform data exchange, competitive intelligence and marketing across platforms.

Posted in Business, Social Media, Technology Enabled Marketing | No Comments »

The Brightest Minds Embrace Youtube

Friday, January 4th, 2008

The World Economic Forum (WEF) is an annual meeting where our leaders and brightest minds come together to discss major social and economic problems that we currently face across the planet. Since 1971 little has changed with this forum until this year, for on January 23, 2008 the forum will be showing requested Youtube videos. What is that you say, the World Economic Forum is going to make use of Youtube. Can this be true? Well the answer is yes, and in fact our world leaders have asked the public to “What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?” Furthermore the public is then to vote on the best user videos. See below for an example.

Well at this point you may be saying thats great. Maybe the “people” will be heard, and possibly some change could come from that. Well whether or not change occurs as a result of these videos, the point is that the World Economic Forum – the world leaders and brightest minds – have recognizedly the power, ubiquity, and pervasiveness of Youtube, and it is exactaly these traits that make Youtube a marketing machine to reach your consumers. Whether it be an advertisement or simply educational, you can no longer forget this touch point when doing business.

Posted in Social Media, Technology Enabled Marketing | No Comments »

Google Announces OpenSocial

Thursday, November 22nd, 2007

OpenSocial is Google’s new API which was created to allow cross-platform application for social networking sites thereby once again flattening the marketspace, and creating an opportunity to market across many mediums with ease.

Posted in Business, Social Media, Technology Enabled Marketing | No Comments »

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