Archive for the ‘Technology Enabled Marketing’ Category

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Johnson College Billboard

Wednesday, August 25th, 2010

One of the many ways in which Johnson College and BlackOut Design have been working together is to increase awareness of the wonderful opportunities available at Johnson College.  Our latest project has been to design and implement billboard advertising for their Open House campaign.

Johnson College offers education for various careers in technology, health services and business fields.  They have focused on 13 degree programs in order to provide personalized instruction so that their students will graduate with the skills needed for specialized employment, career advancement and life-long learning.

BlackOut Design has been thoroughly enjoying the opportunity to better spread the word about such a dynamic institution with strong competitive advantage and client satisfaction.

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BlackOut Design’s Latest Newsletter is Ready

Monday, December 14th, 2009

You can check out some selected highlights from the past few months:

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JavaOne Conference

Saturday, June 27th, 2009

Every programmer who starts learning Java, starts in writing his first script, which is usually called “Hello World”. The earliest step for programmers and an essential procedure to survive in Java World is training and attending technical conferences. For the 14th consecutive year, the JavaOne conference took place at the Moscone Center in downtown San Francisco from June 2–5.

Nick Hanhan from Blackout attended four days of solid Java technical training. Thousands of attendees were happy to get latest information about Java’s World in the form of previews and beta releases. Many new products and prizes were handed out during the five-day Pavilion.

General Sessions included the latest information about Sun products and new mobile application from its partners. Hands-on labs gave the participants strong exposure to the coding of Java, netbeans and new JavaFX script. Nick liked Zembly a new kind of social application development environment. Zembly helps developers create online applications that can be integrated into Facebook and other online communities.
After writing his first Hello World script, Nick received Sun Certified Java Associate (SCJA) certification on June 23rd.

http://zembly.com

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BlackOut’s new marketing postcard

Friday, November 7th, 2008

BlackOut recently completed a new marketing postcard to illustrate how the BlackOut process can build your brand online.

The three core components of our approach – creative design, interactive technology and online strategy – are leveraged together to strengthen your brand awareness.

Click on the image below for a .pdf version of the postcard (front and back), and for information on how BlackOut’s services can grow your business, contact us at info@blackout-design.com.

Interactive Agency, BlackOut Design

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Reager cited in article on the power of blogs

Friday, October 24th, 2008

BlackOut Design, Inc. President Jack Reager was quoted in a Sunday Times article dealing with the growing popularity of corporate blogs as a powerful new tool for communicating with customers.

Featured in the “Northeastern Pennsylvania Business Weekly” section, the article cites Reager along with other Northeastern Pennsylvania business leaders, discussing how blogs have replaced traditional PR methods and can open up a mutually beneficial dialog between a business and its customers.

“Years ago, it was get a press release out, make sure you’re in the paper, make sure you’re in the TV news. Now, with technology, you can get your message out there and control it,” Reager is quoted as saying.

At BlackOut, we not only maintain our own corporate blog; we design, build and manage blogs for our clients. If you’re interested in learning how a blog can advance your marketing message, contact us at 570.341.3466 or info@blackout-design.com.

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eNexus showcases Hydro4GE

Tuesday, May 13th, 2008

BlackOut client Hydro4GE was recently featured in the April issue of the Great Valley Technology Alliance’s newsletter “eNexus.”

The article highlights the groundbreaking work being done by Hydro4GE in the software development arena, as well as the collaborative efforts between Hydro4GE developers and local institutions of higher education like the University of Scranton and Misericordia University.

You can read the April issue of “eNexus” here.

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Google’s missing clicks

Wednesday, April 30th, 2008

A recent article in “The Economist” highlights an important issue for anyone working in internet advertising.

The landscape of search engine optimization (SEO) and search engine results page (SERP) services changes on a more-than-daily basis and we’re keeping up with each new development in an effort to ensure our clients’ web presence is optimally position and reaches its target audience.

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The value of Web 2.0

Wednesday, April 23rd, 2008

Here’s an interesting article regarding the quite natural reluctance of some to fully buy into the idea of Web 2.0.

Web 2.0 tools and services have yet to prove their resilience in the ever-changing tech marketplace and the full scope of their utility has yet to be explored.

At BlackOut, we utilize Web 2.0 technologies as one more component in our portfolio of services. Like any other technology we constantly evaluate its practicality, and when it suits our client’s business goals, we’ll use Web 2.0 to create a more effective campaign.

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BlackOut helps One Point better serve customers

Monday, April 14th, 2008

One Point, the 2006 Greater Scranton Chamber of Commerce Small Business of the Year, took advantage of BlackOut Design’s services recently to generate a new website and optimize their position in the online marketplace.

Northeastern Pennsylvania’s leader in office supplies, printing and furniture with more than 100 years of experience, One Point needed a site that allowed customers and clients to shop quickly and easily through its catalog of products.

Through the BlackOut-designed site, One Point customers can keep their offices well-stocked and productive with just the click of a mouse.

Companies count on One Point to keep their offices working smoothly and One Point counts on BlackOut when bringing its reputation for exceptional quality, service and selection to the web.

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New site for Hemmler & Camayd

Wednesday, March 26th, 2008

Hemmler & Camayd Architects came to BlackOut Design looking for a website design as unique, innovative and bold as their own approach to architecture.

Hemmler and Camayd Architects

The nationally recognized Hemmler & Camayd, out of Scranton, Pa., needed a website that reflected the breadth of services they offer and that showcased the award-winning work they produce.

With enhanced navigation and vivid photos of Hemmler & Camayd’s architectural designs, the BlackOut-generated site creates an immersive experience for potential clients.

View the results of BlackOut’s work at www.hc-architects.com.

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