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Marketing Tip #10 for Success in the New Year

Social media serves as a great opportunity for businesses to reach potential customers and with so many options, it can be difficult to narrow down which platforms will best serve your organization. With Facebook being the social platform with the most active users, we recommend setting up an account with Facebook as a starting point. […]

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Marketing Tip #9 for Success in the New Year

Does your organization participate in event marketing? Event marketing, unlike traditional avenues, has the ability to link brands and audiences together in a unique way. These events create experiences that last much longer than a passing glimpse at an ad. Instead, they forge deep memories in the minds of the viewer and tie their positive experiences […]

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Marketing Tip #8 for Success in the New Year

Just like your website design, your digital marketing and Search Engine Optimization (SEO) activities should be evaluated quarterly. Search engines find the websites with the most recent content as the most useful to web users. So, if you’re not updating your website through new copy, updated blog posts or regular news pieces, it’s sure to fall down […]

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Marketing Tip #7 for Success in the New Year

Given how much time is dedicated to your social media, your social reach is an important metric to take into consideration when measuring ROI. There is a ton of information to weed through when looking through your social insights, so the three main pieces you should look at first are your reach, engagement, and shares. […]

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Marketing Tip #6 for Success in the New Year

When a customer thinks of your brand, your logo is most likely the first thing that comes to mind. For this reason, it’s important that your logo fits with your brand image and impression you want to portray. Going into the new year, you should take time to identify goals for the direction of your […]

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Marketing Tip #5 for Success in the New Year

How many times have you visited a company’s website before you’ve made an inquiry or purchase? As more consumers are making decisions based on an organization’s online presence, the appearance, content, and usability of your website are all factors you should take into consideration when reviewing your website in preparation for the new year. Your company’s […]

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Marketing Tip #4 for Successs in the New Year

With all of the digital marketing options available, traditional print marketing is still an effective tool that is often overlooked. With that in mind, we wanted to outline some questions you should ask yourself to get your marketing materials updated for the new year.   What do your business cards look like? If you go […]

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Marketing Tip #3 for Success in the New Year

Understanding how people are getting to your website, what they’re looking at and how long they’re spending there are important metrics for a number of reasons. These become especially important indicators when you begin to run any paid forms of online advertising. Typically when talking about website traffic, we break the traffic down into 6 […]

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Marketing Tip #2 for Success in the New Year

It’s a new year and it’s time update your social media accounts! Social media can be an effective way to reach out to new prospects and existing customers online. Since your social media profiles may set the first impression for your organization, it’s important to present a strong brand image that’s cohesive with the rest […]

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Marketing Tip #1 for Success in the New Year

With the new year quickly approaching, it’s the perfect time to evaluate the past year and decide what worked, what’s still working, and what you need to work on. Over the next 10 days we’re going to outline 10 tips that will jump start your marketing in 2017. Our first tip will focus on planning […]

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Last Week’s Panel Discussion

Last week I had a great time chatting about digital marketing with some of our region’s marketing leaders. Hosted by the University of Scranton Small Business Development Center, I was joined by Colin Devroe from Condron & Cosgrove, Gerard Durling who leads Coal Creative, and Ben Giordano founder of Freshy Sites for this hour and […]

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A New Look for The Scranton Chamber of Commerce

BlackOut Design has had a long-standing relationship with the Greater Scranton Chamber of Commerce as we have been longtime supporters of their organization and mission. When we were selected to create a website that aims to help attract, grow, and sustain jobs in Northeastern Pennsylvania, we were keen to make an impression. Our goal was […]

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