Electric City Roasting Company owner Mary Tellie is one of the nation’s most respected names in coffee roasting; she came to us to give her site a facelift that would make her online presence as distinctive and bold as her coffees. Our redesign incorporated information about Tellie and her background in coffee; details of Electric City Roasting Company’s dedication to Fair and Direct Trade practices as well as special projects that provide immediate assistance to rural coffee farmers; and educational materials helping any reader to understand the components that go into a great cup of coffee.