Sandone Tire Mascot Design

Sandone Tire, one of Northeastern Pennsylvania’s largest carriers of passenger, light truck, and high performance tires, needed a corporate mascot – instantly recognizable and flexible enough to fit a variety of ad campaigns throughout each year. We worked with the Sandone team through several design iterations before settling upon “Sammy,” the Sandone mascot who has since been seen in newspapers, direct mail pieces and on billboards across Northeastern Pennsylvania.