Understanding how people are getting to your website, what they’re looking at and how long they’re spending there are important metrics for a number of reasons. These become especially important indicators when you begin to run any paid forms of online advertising.
Typically when talking about website traffic, we break the traffic down into 6 types:
Direct Traffic comes from users typing your website URL directly into their browser.
Organic Search is the amount of traffic that came to your site via using a search engine.
Email Marketing pushes people to your website from an email message that was sent to them.
Paid Search places ads on search engine pages to promote your website to more users.
Paid Social Ads give your website more visibility through social media channels like Facebook.
Referrals are traffic that’s pushed to your website from a third party site.
Using data tools such as Google Analytics will help you understand which campaigns are working to drive traffic to your website. You’ll also be able to decipher which campaigns aren’t delivering positive results. This data, while complex, is easy to breakdown under the trained eye of an experienced marketer. By gathering this insight, studying it and adjusting campaigns accordingly, your business will have a strong case for the benefits and ROI of online marketing.